WSCC Logos

Walters State’s logo is a visual representation of the college’s mission and values. The logo design honors the college’s tradition and commitment to serving our community, in the past, present, and future. Original artwork should always be used to reproduce the college’s identity. The logo should not be altered or recolored in any way.

 

The Walters State Logo Toolkit includes high-res and vector logo files. The toolkit download is password protected. If you do not have access, please fill out our request form.

WALTERS STATE LOGO TOOLKIT

 

Original artwork should always be used to reproduce the college’s identity. The logo should not be altered or recolored in any way.

 

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Colors

Walters State’s primary brand colors are Pantone/PMS 289 dark blue and Pantone/PMS 199 red. The primary colors are recommended for use in spot-color, offset printing.

For four-color process (CMYK) printing, the specifications shown at the bottom right match the PMS colors as closely as possible.
For websites or screen graphics, the RGB colors should be used. RGB colors are intended to match their PMS counterparts as closely as possible and should not be used for print applications.

These colors can be used to highlight headlines, sub-headlines, and secondary messaging. The use of these colors can also extend to background colors. Tints or percentages of color are only recommended to be used on PMS 289, dark blue.

 

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Logo on Primary-Color Backgrounds

The Walters State logo can be used on either one of the primary-color backgrounds. Please request an official logo designed for this use. The primary color used as a background will appear reversed to white within the logo.

These color guidelines will be the same for both the horizontal and vertical logos.

 

 

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Black and Reversed-to-White Logos

The Walters State logo can be used as a black, one-color logo or it can be used as a reversed-to-white logo on a solid-color background. The reversed-out option is preferred when there is not enough contrast for the two-color logo.

The black logo is recommended in one-color printing, such as business forms and reply cards.

These color guidelines will be the same for both the horizontal and vertical logo.

 

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Zone of Isolation

The area indicated around the Walters State logo is known as the zone of isolation (the area isolating the logo from other elements or text, including the edge of the page). To ensure the clarity of the identity, this area should be kept free of any type, imagery or graphic elements.

The preferred zone of isolation is one “S” space of the logo. This is the “S” that is used in the “WS” graphic. This clear space is applied to all four sides of the logo and is proportionate to any size logo. This zone of isolation is the same for both the horizontal and vertical logos.

Minimum Reproduction Size

The horizontal logo design logo should not be reproduced any smaller than 1.5 inches in width and the vertical logo design should not be reproduced any smaller than 1.125 inches. Any identity needed smaller than this should be created using one of the primary type fonts.

 

 

WS Graphic Mark

The WS graphic element which makes up the Walters State logo can also be used as an occasional stand alone graphic. The stand-alone WS is mostly used in athletics and student apparel such as uniforms, caps and T-shirts. Whenever the WS is used as a standalone graphic , the same color guidelines apply as with the Walters State logo.

The WS graphic element should never replace the Walters State logo but only be used a secondary identifier for the college.

 

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Incorrect Usage

Always use the official Walters State logo.

Some incorrect uses of the logo are shown here. Always use the original graphics and do not alter the artwork.

 

 

 

These examples of incorrect usage apply to both the horizontal and vertical logos. If there are concerns on the proper usage of the logo, contact the Communications and Marketing Office.

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Obsolete Logos and Graphics

The previously approved Walters State Great Smoky Mountains Community College logo should no longer be used except in cases of historical reference.

Previous versions of the interlocking WS logo should not be used.

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