WSCC Logos

Walters State’s logo is a visual representation of the college’s mission and values. The logo design honors the college’s tradition and commitment to serving our community, in the past, present, and future. Original artwork should always be used to reproduce the college’s identity. The logo should not be altered or recolored in any way.

 

The Walters State Logo Toolkit includes high-res and vector logo files. The toolkit download is password protected. If you do not have access, please fill out our request form.

WALTERS STATE LOGO TOOLKIT

 

View Examples

Examples of the logos included in the Walters State Logo Toolkit are available to view on this page.

 

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Logo Usage

Original artwork should always be used to reproduce the college’s identity. The logo should not be altered or recolored in any way.

 

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Colors

Walters State’s primary brand colors are Pantone/PMS 289 dark blue and Pantone/PMS 199 red. The primary colors are recommended for use in spot-color, offset printing.

For four-color process (CMYK) printing, the specifications shown at the bottom right match the PMS colors as closely as possible.
For websites or screen graphics, the RGB colors should be used. RGB colors are intended to match their PMS counterparts as closely as possible and should not be used for print applications.

These colors can be used to highlight headlines, sub-headlines, and secondary messaging. The use of these colors can also extend to background colors. Tints or percentages of color are only recommended to be used on PMS 289, dark blue.

 

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Logo on Primary-Color Backgrounds

The Walters State logo can be used on either one of the primary-color backgrounds. The primary color used as a background will appear reversed to white within the logo.

 

 

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Black and Reversed-to-White Logos

The Walters State logo can be used as a black, one-color logo or it can be used as a reversed-to-white logo on a solid-color background. The reversed-out option is preferred when there is not enough contrast for the two-color logo.

 

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WS Graphic Mark

The WS graphic element which makes up the Walters State logo can also be used as an occasional stand alone graphic. The WS graphic element should never replace the Walters State logo but only be used a secondary identifier for the college.

 

 

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Contact Us

For more information and questions about the Walters State branding guidelines, contact Communications and Marketing.